In my Hiring for Success workshop, one of the exercises is developing your company story, what makes your company different? Applicants need to feel a connection with their potential employer and stories are a good way to connect the story.

In this article which talks about six leadership challenges as companies emerge from lockdown, “Connection” speaks to the idea of your company story.  How has your company story changed through quarantine? What are your plans for the future because of the pandemic? And how are your plans connected to your cultural history?

Read more about Connection and the five other challenges here.  Which one resonates with you the most?